Dynamic Web Lab

Commerce strategy & engineering

Launch and scale e-commerce experiences that convert

We build WooCommerce and Shopify ecosystems that capture more revenue, streamline operations, and deliver the fast, trustworthy journeys customers expect.

  • Conversion-first UX with personalised merchandising and offers
  • Checkout, payment, and fulfilment workflows tuned for global operations
  • Analytics and experimentation frameworks powering constant optimisation
  • Retention programs from loyalty to lifecycle automation

Built with

  • WooCommerce
  • Shopify
  • Next.js
  • Stripe
  • PayPal
  • Shopify GraphQL
  • AWS

Commerce built around your brand, operations, and growth model

We collaborate with founders, merchandising teams, and operations leads to craft storefronts that serve both the customer journey and back-of-house efficiency.

From subscriptions and B2B portals to multilingual catalogues, we handle technical complexity while keeping merchandising teams in control.

  • Experience strategy grounded in customer data, onsite research, and competitor analysis
  • Iterative CRO roadmap with A/B tests, offer frameworks, and behavioural analytics
  • Automations that sync inventory, CRM, fulfilment, and marketing systems
Average lift in checkout conversion
20%+
Typical time to launch campaign landing suites
4 weeks
Uptime across high-volume promotions
99.9%

What we build together

Specialists who plug into your roadmap, ship fast and report clearly.

WooCommerce engineering

Custom themes, product types, and integrations engineered for performance and maintainability.

Shopify builds & extensions

Tailored themes, app integrations, and headless storefronts that express your brand and move quickly.

Checkout & payment optimisation

One-click checkout, multi-currency, BNPL, and high-trust flows that reduce abandonment.

Lifecycle marketing automation

Segmented campaigns, replenishment flows, and loyalty programs that turn buyers into fans.

Operations & fulfilment sync

Connect ERPs, 3PLs, POS, and inventory systems to keep customers informed and ops efficient.

CRO & experimentation

Continuous testing, heatmaps, and analytics that inform merchandising and campaign decisions.

Outcomes you can expect

Every engagement combines strategy, design and engineering.

Faster acquisition payback

High-performing landing pages and flows that squeeze every drop of value from your ad spend.

Operational efficiency

Automations that cut manual fulfilment, customer support, and merchandising overhead.

Revenue resilience

Subscription, bundle, and retention programs that stabilise repeat purchase behaviour.

How we work

A steady cadence that keeps everyone aligned, with no surprises.

  1. 01

    Insights & roadmap planning

    Deep-dive into analytics, tech stack, and goals to prioritise the most impactful improvements.

  2. 02

    Experience & systems design

    Define customer journeys, data flows, and UI to support merchandising and operations teams.

  3. 03

    Build, integrate, optimise

    Ship features in sprints with QA, CRO instrumentation, and documentation for your staff.

  4. 04

    Launch & scale

    Support for promos, handover, and experimentation roadmaps to keep revenue climbing.

Why teams stay with us

We fit into your tools and your team, and keep the quality high.

Commerce + product expertise

We unite UX, engineering, and growth thinking so your store satisfies both customers and stakeholders.

Test-and-learn culture

Every release is instrumented, measured, and fed back into the roadmap for compounding gains.

Global readiness

VAT, duties, multilingual content, and regional payment methods handled without friction.

Frequently asked questions

Quick answers about how we scope, price and deliver projects.

Do you migrate existing stores?

Yes. We plan phased or full migrations from Magento, Shopify, or custom stacks, protecting SEO equity and customer data throughout.

Can you work alongside our marketing team?

Absolutely. We align on campaign calendars, share dashboards, and co-own experimentation pipelines with your growth team.

How do you handle fulfilment integrations?

We map your order flows and connect to ERPs, WMS, or 3PL APIs, ensuring realtime inventory, shipping updates, and customer notifications.

Let's build your next revenue milestone

Share your growth targets, tech stack, and any campaign timelines. We will outline a clear plan within 48 hours.