The WhatsApp-First CRMBuilt for UAE Real Estate
Masaar CRM puts WhatsApp conversations at the heart of your sales pipeline. Arabic-native, PDPL-compliant, and powered by local AI.
Masaar CRM
WhatsApp Connected
Sales Pipeline
+12% this monthNew
24
Contacted
18
Qualified
12
Won
8
Sarah Al-Mansoori
Interested in 2BR Marina Heights
💰Deal: AED 2.8M
Proposal StageMarina Heights 2BR - Commission: AED 56K
Expected close: Next week
Dubai Real Estate Moves Fast.Your CRM Should Move Faster.
Every minute you delay responding to a lead is a minute your competition is closing the deal.
Leads Scattered Across Portals
Property Finder, Dubizzle, Bayut, WhatsApp — leads come from everywhere but live nowhere. No unified system means opportunities slip through the cracks.
Slow Response Times Kill Deals
In Dubai's fast market, leads go cold within minutes. Manual follow-ups mean you're always playing catch-up while competitors close first.
WhatsApp Chaos
Hundreds of conversations, no tracking, no context. Which leads are hot? Who needs follow-up? You're guessing instead of knowing.
No Pipeline Visibility
Without a clear view of your sales pipeline, you can't prioritize, forecast, or scale. Every day is reactive instead of strategic.
Manual Admin Work
Invoices, lease agreements, payment tracking — all done manually. Time spent on paperwork is time not spent closing deals.
The Cost of Slow Response
Real estate agents in UAE lose thousands monthly due to inefficient lead management
of buyers go with the agent who responds first
is all it takes for a lead to go cold
lost monthly to missed opportunities
Everything You Need to Close More Deals
Built specifically for UAE real estate professionals. WhatsApp-native, Arabic-first, PDPL-compliant.
WhatsApp-First Pipeline
Treat WhatsApp conversations as first-class sales data. Leads are automatically captured, tracked, and moved through stages based on conversation context.
- Auto-capture from WhatsApp
- Conversation thread tracking
- AI-powered summaries
- Lead scoring & tagging
BuyOrSell24 Integration
Access real-time UAE property market data directly in your CRM. Search properties, view transactions, and analyze market trends without leaving your workflow.
- Live property search
- Transaction history
- Area & building data
- Market insights
PDPL-Compliant & Self-Hosted
Deploy on your own infrastructure with full control over customer data. UAE PDPL compliance built-in, with data residency in Dubai data centers.
- Self-hosted architecture
- PDPL compliance
- UAE data residency
- Enterprise security
VAT-Ready Invoicing
Generate professional PDF invoices with 5% UAE VAT automatically calculated. Compliant with FTA e-invoicing standards, delivered via WhatsApp.
- 5% UAE VAT calculation
- PDF invoice generation
- FTA compliant format
- WhatsApp delivery
Arabic RTL Interface
Complete right-to-left support for Arabic users. Native RTL layout, Arabic date formats, and culturally adapted UX for UAE businesses.
- Full RTL layout
- Arabic date formats
- Native Arabic UX
- Bilingual support
Local AI Features
One-click AI summaries of WhatsApp conversations using Ollama running locally. Your data never leaves your server. Lead scoring and auto-tagging powered by AI.
- Ollama local AI
- Thread summarization
- Auto lead scoring
- Smart tagging
Property Management
Full rental property management with tenant profiles, lease agreements, payment tracking, and maintenance workflows — all integrated with your CRM.
- Rental property profiles
- Tenant management
- Lease agreements
- Payment tracking
Analytics & Insights
Pre-aggregated analytics for tenants, properties, finances, and maintenance. Track occupancy rates, revenue, collection rates, and maintenance costs.
- Tenant analytics
- Property revenue tracking
- Financial overview
- Maintenance metrics
Maintenance & Inspections
Manage maintenance tasks with contractor assignment, photo tracking, and approval workflows. Schedule property inspections with customizable checklists.
- Task management
- Inspection templates
- Photo documentation
- Approval workflows
Before vs. After Masaar CRM
See how Masaar CRM transforms your daily workflow
✗Without Masaar CRM
- ✗Leads scattered across portals and WhatsApp
- ✗Manual follow-ups and tracking
- ✗No pipeline visibility or analytics
- ✗Hours spent on admin and paperwork
- ✗Missed opportunities and slow responses
✓With Masaar CRM
- ✓All leads unified in one WhatsApp-native pipeline
- ✓AI-powered summaries and lead scoring
- ✓Real-time dashboard with full visibility
- ✓Automated VAT invoicing and payment tracking
- ✓Instant response times and organized follow-ups
From Lead to Close in 5 Steps
See how Masaar CRM streamlines your entire sales workflow
Lead Captured
A buyer contacts you via WhatsApp or comes from Property Finder, Dubizzle, or Bayut. The lead is automatically captured in your CRM pipeline.
Conversation Tracked
Every WhatsApp message is stored as a thread. AI summarizes conversations so you can quickly understand context without reading hundreds of messages.
Lead Scored & Tagged
AI automatically scores leads based on conversation activity, engagement, and time decay. Hot leads are flagged so you know who to prioritize.
Deal Progresses
Move leads through pipeline stages: New → Contacted → Qualified → Proposal → Won/Lost. Drag-and-drop kanban board keeps everything organized.
Close & Invoice
When the deal closes, generate VAT-compliant invoices automatically. Track payments, commissions, and document everything in one place.
See It In Action
Property Finder
New lead captured
Sarah Ahmed
Interested: Marina Heights 2BR
Phone: +971 50 XXX XXXX
AI detected: High intent buyer with immediate purchasing power
Marina Heights 2BR - AED 2.8M
Commission: AED 56,000
VAT Invoice Generated
What Real Estate Professionals Say
Built by developers who understand UAE real estate
“Masaar CRM transformed how I manage leads. All my WhatsApp conversations are now tracked and organized. The AI summaries save me hours every week.”
Ahmed K.
Marina Specialist • Dubai Marina
“The Arabic RTL interface is a game-changer for my team. Finally a CRM that works properly in Arabic. The BuyOrSell24 integration gives us instant market data.”
Sarah M.
Downtown Agent • Downtown Dubai
“Self-hosting means full control over our client data. PDPL compliance was a must for us. Masaar delivered exactly what we needed.”
Mohammed R.
Luxury Property Specialist • Palm Jumeirah
“The property management features are incredible. Tenants, leases, payments, maintenance — all in one place with our CRM. No more juggling multiple tools.”
Fatima A.
Property Manager • Business Bay
Built for Scale
Production-ready architecture with comprehensive features
Built with modern, production-ready technologies
Choose Your Plan
Start free with Community or scale with hosted plans. Self-host always free.
Community
Core CRM features for individual agents getting started
- WhatsApp CRM pipeline
- Lead management
- Contact management
- Basic dashboard
- Arabic RTL interface
- Self-hosted deployment
- —No BOS24 market data
- —No AI features
- —No PDF invoices
Starter
For agents who need market data and AI assistance
- Everything in Community
- 200 BOS24 API calls/month
- 100 AI queries/month
- 10 PDF invoices/month
- Market data integration
- AI thread summaries
- Lead scoring
Pro
For serious agents and small teams
- Everything in Starter
- 2,000 BOS24 API calls/month
- 500 AI queries/month
- 100 PDF invoices/month
- Webhook integrations
- API key access
- Advanced analytics
- Priority support
Business
For agencies and large teams with unlimited needs
- Everything in Pro
- 10,000 BOS24 API calls/month
- Unlimited AI queries
- Unlimited PDF invoices
- Multi-agent support
- Custom integrations
- Dedicated account manager
- SLA guarantee
- Priority support
Always Free to Self-Host
Deploy Masaar CRM on your own infrastructure with Docker. Full access to core CRM features, no limits, no credit card required.
Frequently Asked Questions
Everything you need to know about Masaar CRM
Ready to Transform YourReal Estate Business?
Join UAE real estate professionals using Masaar CRM. WhatsApp-first pipeline, Arabic RTL, PDPL compliance, and AI-powered insights — all self-hosted.
Deploy Masaar CRM on your own infrastructure. Full control over your data, no vendor lock-in, and community-driven development. MIT licensed.
Get Started with Masaar CRM
Deploy in under 15 minutes
Join UAE real estate professionals using self-hosted, compliant CRM solutions