Dynamic Web Lab

DIY AI Agent: Lead Capture & Follow-Up Assistant (Free Tools)

Goal: Help small business owners automatically collect leads, respond to inquiries, and follow up via email — all without hiring extra staff or buying expensive software.


What This Agent Does:

  • Monitors your contact form or proposal form
  • Sends a personalized “Thank You” email instantly
  • Follows up after 24 hours with a custom message
  • Organizes leads into a Google Sheet or CRM

Tools You’ll Need (Free or Freemium):

ToolPurpose
WPForms LiteCollect leads on WordPress
Brevo (formerly Sendinblue)Free email automation + CRM
Zapier (Free Plan)Connect tools without coding
Google SheetsStore your leads and notes
ChatGPT (Free or Plus)Write follow-up email templates and lead summaries

Step-by-Step Setup Guide


Step 1: Create Your Lead Form

  • Install WPForms Lite plugin
  • Add fields: Name, Email, Message
  • Embed it on your Contact, Proposal, or Home Page

You now have a lead capture point.


Step 2: Connect to Brevo (Email Automation)

  • Create a free account at brevo.com
  • Build an Automation Workflow:
    • Trigger: New contact added
    • Action 1: Send “Thank you” email immediately
    • Action 2: Delay 24 hours ? Send a follow-up email (e.g., “Have questions?”)

You now have a basic AI-like follow-up system.


Step 3: Store Your Leads in Google Sheets

  • Use Zapier (Free Plan) to connect WPForms ? Google Sheets
  • Each form submission gets stored with timestamp, name, and email
  • Bonus: Add a column for “Next Action” or “Priority”

You now have a mini CRM for follow-ups or segmentation.


Step 4: Use ChatGPT to Assist

Ask ChatGPT to:

  • Draft email templates for welcome + follow-up
  • Suggest segment tags (hot lead, warm lead, etc.)
  • Summarize 5 leads into one weekly email

You’re now using AI to save time and stay personal.


Bonus Tips

  • Add a chatbot like Tawk.to or Brevo Chat for real-time support
  • Use Canva to design branded email headers
  • Upgrade Brevo later for SMS or WhatsApp automation

Why It Works for Small Business Owners

BenefitHow
Quick SetupDone in under 1 hour
Free ToolsNo subscription needed to start
SmartAI helps with replies and summaries
ProfessionalAuto emails look branded and timely
TrackableYou see every lead in your sheet

Ready to Try?

Want help setting this up for your own site?

Let Dynamic Web Lab configure it for you — or get a pre-built kit with branded emails and integration steps.

[Request a Free Setup Guide] | [Start with a Proposal]

Written by

Maidul Islam

I am a freelance web developer.Like to share what i learn.

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