WooCommerce Tracking Configuration Guide

Accessing WooCommerce Settings

1. Navigate to Lean GA4 Tracker > Settings in your WordPress dashboard
2. Select the WooCommerce tab from the top menu

Available Tracking Options

Enable enhanced ecommerce tracking for these key WooCommerce interactions:

1. Track Add to Cart

• What it tracks: When customers add products to cart
• Data captured:
• Product ID, name, and price
• Quantity added
• Product category
• Recommended: ? Enable for all stores

2. Track Begin Checkout

• What it tracks: When customers reach checkout page
• Data captured:
• Number of items in cart
• Total cart value
• Coupon codes (if applied)
• Recommended: ? Enable for conversion funnel analysis

3. Track Purchases

• What it tracks: Completed orders
• Data captured:
• Order ID and value
• Product details (SKU, quantity, price)
• Shipping method
• Tax amount
• Required: ? Essential for ROI tracking

Implementation Guide

1. For basic tracking: Enable all three checkboxes
2. For performance optimization:

• Enable only “Track Purchases” if minimal tracking is needed
• Enable all options for full funnel analysis

1. Click Save Changes

Data Flow to GA4

graph TD
    A[Customer Action] --> B[WooCommerce Event]
    B --> C[GA4 Event]
    C --> D[GA4 Reports]Code language: CSS (css)

Verification & Testing

1. Test scenarios:

• Add test product to cart
• Proceed through checkout
• Complete test purchase (use sandbox mode)

1. Verification tools:

• GA4 DebugView
• Google Tag Assistant
• Plugin’s Debug tab